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At the moment, the global wedding industry is valued at over $180 billion in 2023 and is expected to grow in the coming years. The Knot, a premier wedding planning platform, attracts over 24 million monthly visits, with 84% of its traffic originating from the United States.
The Knot affiliate program offers a 10% commission on paper purchases and sample requests, with a 30-day cookie duration. This presents a lucrative opportunity for affiliates in the wedding industry.
With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like The Knot alongside other recommended products becomes easier, allowing you to share trusted options your followers love.
The Knot Affiliate Program is a partnership opportunity that allows creators, bloggers, and influencers to earn commissions by promoting The Knot’s wedding invitations, stationery, and planning tools.
Affiliates earn 10% on qualified purchases, including paper products and sample kits, with a 30-day cookie window to track referrals. It's an ideal program for those in the wedding, lifestyle, or event planning niches looking to monetize their content through trusted recommendations.
As a The Knot affiliate partner, here’s what you get:
Beyond commissions, The Knot Affiliate Program offers additional perks that make it a valuable choice for creators in the wedding and lifestyle space. These benefits enhance your promotional potential and simplify the affiliate experience.
The Knot is one of the most recognized names in the wedding industry, which boosts consumer confidence and increases the likelihood of conversions. Affiliates benefit from promoting a brand that couples already trust during a high-spending life event.
Affiliates can showcase trending products like personalized invitations, RSVP cards, and wedding programs. These are items nearly every engaged couple needs, making them easy to promote and monetize.
Since The Knot’s affiliate program operates through reliable platforms like UpPromote, partners enjoy smooth tracking, performance insights, and timely payouts. This reduces administrative hassle and helps optimize promotional efforts.
The wedding niche is highly targeted, meaning affiliates can align content directly with their audience's interests. Whether you’re a wedding planner, lifestyle blogger, or event-focused influencer, this program fits naturally into your content strategy.
Joining The Knot’s affiliate program is a simple process that can be completed in just a few steps. Here’s a practical, step-by-step breakdown to help you get started:
Start by heading over to The Knot’s affiliate program on Impact at https://app.impact.com/campaign-promo-signup/The-Knot.brand?execution=e1s1and review the program’s guidelines.
You’ll need to create an account on the Impact affiliate platform if you don’t already have one. This is where you’ll manage links, track earnings, and receive payouts.
Click “Apply.” on The Knot’s affiliate program. It may require basic info about your promotional methods (website, social media, etc.).
Once approved, you’ll receive access to your unique affiliate links, banners, and promotional tools. These links are what track your referrals and earnings.
Add your affiliate links to blog posts, wedding planning guides, social media, or creator storefronts like Creator Hero. You’ll earn a 10% commission on qualifying sales within 30 days of the click.
To sign up for The Knot Affiliate Program through Impact, follow these details:
Becoming an affiliate partner with The Knot is a straightforward process with minimal requirements. The program is open to individuals and businesses that can effectively promote The Knot's wedding-related products and services.
While there are no strict prerequisites, having a website or blog relevant to the wedding industry with a good amount of traffic can enhance your chances of approval.
Key Requirements:
1. Lower Commission Rate
The Knot offers a flat 10% commission on eligible sales, which is notably lower compared to other wedding-focused affiliate programs. For example, Minted and Basic Invite both offer up to 20% commissions on wedding stationery. Affiliates promoting high-ticket items or looking to maximize earnings per sale may find The Knot’s rate less competitive.
2. No Tiered or Bonus Incentives
Unlike some other programs in the wedding space, The Knot’s affiliate model doesn’t include performance-based bonuses or tiered commissions. This means affiliates earning consistent or high volumes of referrals aren’t rewarded with increased rates over time. Programs like Basic Invite provide a more scalable model, which can be more motivating for long-term affiliate marketers.
3. Limited Product Range
The Knot’s affiliate program primarily focuses on paper products—such as wedding invitations, RSVP cards, and sample kits. While these are popular items for engaged couples, the narrower product scope limits promotional flexibility. Other brands like Zola offer more variety, including registries, wedding websites, gifts, and even cash fund contributions, which broadens the ways affiliates can monetize content.
4. U.S.-Only Focus
The Knot’s services—and by extension, its affiliate program—are geared toward customers in the United States. Affiliates with international audiences may find it difficult to promote products that are only available to U.S. residents. By contrast, brands like Minted offer international shipping options, making them more suitable for global creators or bloggers.
The Knot Affiliate Program is a solid entry point for creators targeting the wedding and lifestyle niche. While its 10% commission and 30-day cookie duration offer dependable earnings, it may fall short compared to competitors with higher payouts or broader product ranges.
Still, The Knot’s brand trust and focused audience make it a valuable choice for U.S.-based affiliates. Paired with tools like Creator Hero, promoting The Knot can be both seamless and rewarding for those sharing wedding-related content.
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